CRM stands for Customer Relationship Management.

It’s a term to describe a software application that records everything you need to know about your “customers”. This information provides tailored marketing, better customer care, staff empowerment and improvements in business efficiency; you are always in touch with your current dealings with each customer.

Some of ways you can use the CRM features of Visual Outcomes include:

• Personalized HTML e-mail newsletters, reminders and practice news.
• Tracking of all client communications
• Work task managment
• PDA integration
• Analysis of results of practice adverting and marketing – find out what really brings in new clients!
• Easy identification and marketing to patients who’ve become inactive
• Increase staff efficiency by providing total patient histories – not just financial, appointments.
• Reporting on staff activities
  + More

The CRM features of Visual Outcomes provide easily implemented tools to quickly improve the efficiency of your practice and help put in place long strategies for growth.

Growth in the 21st Century for any business requires good human resource awareness and management.